Mike McHargue (known on the Internet as Science Mike) helps people understand the science behind everyday questions to empower them with insight. He’s a veteran of the advertising/PR world, with 15 years experience building digital and social campaigns for national brands at The Zimmerman Agency. Today, Mike is an author, speaker, and the host of Ask Science Mike, a popular, weekly podcast. Mike’s recently spoken to sold out audiences in New York, London, and Los Angeles.
Your Brain on Story
Story is one of humanity’s oldest and most powerful technologies–and it’s power to move and persuade people makes storytelling a hot topic among creative professionals, marketers, and salespeople. But why is story so effective? And how can we design stories that help us change an audiences views and purchasing behavior?
The answers to these questions is found in a surprising place: the human brain. This talk will help you understand why story is so powerful in the brain, and offer specific guidelines for crafting stories that people can’t forget–and therefore respond to.
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