All members and their guests will enjoy free pizza and incredible drink specials while mixing and mingling with the movers, shakers and trendsetters who ROCK the advertising world! AAFT members will be voting on the 2012-2013 AAFT Leadership Team (a.k.a “board”). Let’s set a new quorum record by rocking the vote!

AAF Tallahassee 2012-2013 Leadership Team Board Ballet

Mark your calendar – INVITE your friends – and we’ll see you soon!

Date: Tuesday, May 22nd
Location: 5th Avenue Tap Room
90 Minutes of Mayhem: 6-7:30pm
Rock the Vote: Starts at 6:30pm

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“Technology and the digital world is smoking hot, but you still can’t buy the most powerful marketing tool around.
Why I still believe in the power, magic and art of creating magnetically refreshing ideas that solve problems
and connect people to brands. Oh, and in having as much fun along the way doing it.” -Tim Fisher

Details
Event Date: April 10, 2012
Event Lcoation: Andrews 228

Networking will start at  11:30, announcements at 11:45 and the speaker starts at noon. The prices for this special event are $25 for AAFT members and $30 for non-members.
The food options will be:
Tuscan Chicken – ragout of red onions – mushrooms – tomatoes – fresh herbs – and red pepper flakes
Eggplant Scallopini -fried eggplant – spinach -  fresh mozzarella –  linguini – marinara

Please indicate which meal option you prefer in your registration.

AAF Tallahassee Speaker Series April 2012 @Andrews228 - Tim Fisher

Speaker Info:

Tim Fisher

Sr Vice President, Executive Creative Dir.

The work goes into Tim’s office and comes out better. The discouraged go into his office and come out inspired. The really talented prospects go into his office and come out hired. Previously a founder of his own agency and a partner with Carmichael Lynch, Tim has been FHB’s creative head-to-the-body for nearly 20 years. But more than the shelves of trophies he’s won and more than the reels of commercials he’s directed, Tim values  – above all – co-workers and clients who deeply believe in advertising and its enduring power to connect brands to human beings in very sticky ways. Surfing, fishing, snowboarding and gym workouts are his idea of relaxing. Play your cards right, and you could be invited to one of his famous poker games.

Event Date: Tuesday, March 20th
Event Time: 6pm – till you run out of cash or max out your credit card
Location: Level8

Here’s the skinny on AAF:

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the “Unifying Voice for Advertising.” The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 226 college chapters, the AAF provides 8,000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation’s leading brands and corporations.

Speaker: Daniel Clay Russ, Freelance Creative Director at Rawle Murdy, Austin, Texas

Imported from Detroit. The Most Interesting Man In the World. Save More. Live Better. My bologna has a first name it’s O-S-C-A-R. I’m lovin’ it. Fly the friendly skies. These lines rattles around in our heads for decades. Behind these lines are the essence of brands. Taglines will never not be a part of effective marketing because they are still important.

 Join Dan as he talks about taglines and how to create taglines that stick! Bring your brand for a creative tagline group exercise where Dan will help craft a unique tagline on the spot. You won’t want to miss this one. Just do it.

Event details:

•          Date: March 13
•          Location: Andrews 228
•          Time: 11:30am-1pm

Ticket information:

•          Member tickets:  $25
•          Student Tickets: $25
•          Non-Members: $35

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Meet Our Speaker: Daniel Clay Russ

Career Highlights

The Eighties: I started in Atlanta but spent most of the eighties at The Martin Agency in Richmond, Virginia, where he learned how to make good advertising. Or should I say, how to make advertising good.

The Nineties. I worked as a Group Creative Director at GSD&M. WalMart told us that their customers and Associates loved them and acted almost as ambassadors for WalMart. My team convinced WalMart not to go to Hollywood to make commercials, instead go to the stores. We hired famous documentarian Albert Maysles (“Grey Gardens”, “Gimme Shelter”) and shot the first dozen Real People campaign. This campaign was wildly successful, carried on for 12 more years and became the most copied retail idea of the 1990s.

At Korey Kay in New York I worked on MTA and Virgin Airlines.

The Millennium. In the late 2000s, as Group Creative Director on the United States Air Force, we enjoyed creative epic million dollar productions. However my team convinced the client to stop going to Hollywood. We certainly enjoyed the huge productions. The problem was that the recruiting prospects were not watching TV; they were online. They were also suspect of traditional advertising. So we went out and filmed the missions literally ourselves and we put them up on massive website called Do Something Amazing. It was massively successful and helped the Air Force make their accession numbers during the worst parts of the Iraqi occupation.

For two years I was the Executive Creative Director on the Las Vegas Convention And Visitors Bureau at R&R Partners, and guided efforts on the famous “What Happens Here Stays Here” campaign. I also launched the product campaign called Your Vegas Is Showing.

For two years I had my own digital agency called NiceMonster LLC.

Currently freelancing as the ECD of Rawle Murdy LLC

Location
Aloft Tallahassee Downtown

TENTATIVE AGENDA:

Monday, January 23, 2012:

6:30 to 9:00 p.m. – Welcoming Reception and Board Meeting

Tuesday, January 24, 2012:

7:30 to 9:15 a.m. – Breakfast, Update and Marching Orders

9:30 to 9:45 a.m. – Travel to the Capitol (walking distance)

10:00 to 12:00 p.m. – Free time for individual appointments with legislators

12:00 to 1:15 p.m. – Luncheon Over Tallahassee
22nd Floor of the Capitol, TBA Speaker

1:30 to 2:45 p.m. – Free time for individual appointments with legislators / District
Public Service Press Conference (TBA)

3:00 to 4:00 p.m. – TBA Tour/Info

4:00 to 5:00 p.m. – Wrap-Up Meeting and Video Taping

DETAILS:

4AAF will cover District Committee Chairs and Federation Delegates’ hotel room and meals, based on 2 people per room. Please let us know if anyone needs a room to themselves or to discuss a rate (half of a hotel room) if you will be bringing more than your number of delegates.

RSVP to: 4AAF Executive Director, Sarah Jeffcoat at sarah@4aaf.com
813-988-0737.

More information: 4AAF Government Relations Chair, Barry Wallace at barry@barrywallacedesign.com or 813-503-5831.

Save the date for AAFT’s Fall Membership Rally, which will be hosted by Applebee’s on Apalachee Parkway! We hope to have every last member join us for what will bea fun and informative event, featuring door prizes and a raffle!Members will also vote on AAFT’s community service project and on new board members, as well as eat, drink and enjoy each other’s company.What: Fall Membership Rally
Where: Applebee’s, 1355 Apalachee Parkway, Tallahassee, Florida
When: 6 p.m. on Wednesday, Nov. 30, 2011

The Board of Directors is essential to the overall success of AAF Tallahassee.

For more information, click here or contact AAFT President Lynsie Slachetka at (850) 544-3595.

This year’s theme is “Classy Country – Walk The Line with Johnny and Spend a Little Cash,” and the silent auction is open businesses, non-profits, advertising agencies, and anyone else who wants to bid on the items. Jason Taylor of 94.9 TNT will be the emcee for the event.

All proceeds will help benefit the American Advertising Federation of Tallahassee (AAFT), a 501(c)(3) educational non-profit that annually donates scholarships to Florida State University and Florida A&M University for advertising students, promotes the “Truth in Advertising Campaign,” and provides professional development for AAFT members.
“This provides an opportunity for smaller businesses and non-profit organizations, which may not have the advertising dollars that their counterparts do, to be able to afford real, quality ad space for a fraction of the price,” said AAFT President Lynsie Slachetka.

Media items already donated include Lamar billboard space, Schroeder Communications, On Call Computer Solutions, LocalEdge, Hearst Digital Media Services, Tallahassee Grapevine Marketing, DigitalOpps, Target Copy, Magic Moments DJ, plus many gift baskets and local gift cards.

PURCHASE TICKETS

To get your tickets to the event, visit www.AAFTallahassee.com/Events/Auction, and for more information, call AAF Tallahassee President Lynsie Slachetka at (850) 544-3595.

***Special note: You will receive a bidding voucher for the purchase amount of your ticket which can be used towards the difference of a winning bid amount.***

Sample of Items for Auction:

Item Description: Mobile App site with one year of hosting, 10 email addresses, 50MB image library, up to 10 static pages as well as setup and training for blog posting.
Estimated Value: $2000.00
Donating Company: Digital Opps (a division of RB Oppenheim Associates)
Starting Bid: $200

Item Description: Production of :30 sec.TV spot Restrictions: client must have rough script for revision; includes 1/2 day video shoot, three hours of revisions, music from linrary stock, voice talent.
Estimated Value: $5,000.00
Donating Company: Ron Sachs Communications, Inc.
Starting Bid: $1000

Item Description: One bulletin (billboard ad) for one month.
Estimated Value:  $1600.00. Production not included: one-time fee of $600.00
Donating Company:  Lamar Outdoor
Starting Bid: $160

Item Description: One Poster Package #25 GRPs showing 4 Units
Estimated Value: $2,700.00
Donating Company: Lamar Outdoor
Starting Bid: $270

Item Description: 3 hours of DJ/Master of Ceremonies service. Includes equipment, customized play list, announcements and scripting, event planning and coordination session and mobile/social song request system
Estimated Value: $395.00
Donating Company: Amplify Entertainment
Starting Bid: $40

Item Description: Free Business Feature Spot on Live! In Tallahassee TV
Estimated Value: $300.00
Donating Company: Silver Productions
Starting Bid: $30

Item Description: Cutter and Buck Utility Kit
Estimated Value: $56.00
Donating Company: Advertising Specialties Unlimited
Starting Bid: $10

Item Description: Portable grill with Cooler and coupon for 25% off promotion items order
Estimated Value: $75.00
Donating Company: Performa Anchor Printing and Promotions
Starting Bid: $10

Item Description: One-fourth vertical color ad in Tallahassee Woman Magazine (3’ 5/8 x 4’ 7/8) for one insertion, expiring December 2012. The publisher must approve content.
Estimated Value: $720.00
Donating Company: Tallahassee Woman Magazine
Starting Bid: $75

Item Description: One Marketing/Public Relations Consultation or Social Media-Groupon Consultation
Estimated Value: $250.00
Donating Company: The Fleming Agency
Starting Bid: $25

Item Description: One Month Unlimited Membership
Estimated Value: $85.00
Donating Company:  Good Friends Group Fitness
Starting Bid: $10

Item Description: $200.00 Worth of Printing Services and 1-Hour Design Time
Estimated Value: $270.00
Donating Company: Target Copy
Starting Bid: $25

Item Description: 3 Months Social Media Campaign
Estimated Value: $1,500.00
Donating Company: On Call Computer Solutions
Starting Bid: $150

Item Description: (2) $25.00-off Computer Repair Coupons
Estimated Value: $50.00
Donating Company:  On Call Computer Solutions
Starting Bid: $10

Item Description: Remote Computer Tune-Up (If winner prefers on-site tune-up, winner incurs a $10.00 fee and must reside within the Leon County boundaries.)
Estimated Value: $50.00
Donating Company:  Jumpstart Technologies
Starting Bid: $10

Item Description: Public Relations push, including one-hour consultation, development of media strategy, development of key messages, draft advisory, talking points and news release, distribution of materials to key media.
Estimated Value: $750.00
Donating Company:  Schroeder Communications
Starting Bid: $75

Item Description: $125 Voucher for any photo-shoot
Estimated Value: $125.00
Donating Company:  TREW Media, inc
Starting Bid: $20

Item Description: $50 Voucher for any photo-shoot
Estimated Value: $50.00
Donating Company:  TREW Media
Starting Bid: $10

Item Description: $200 Voucher for any Video Production
Estimated Value: $200.00
Donating Company:  TREW Media
Starting Bid: $20

Item Description: Video production of a commercial advertisement and a 2-3 minutes video intended for online distribution.
Estimated Value: $1,300.00
Donating Company:  Post It Productions
Starting Bid: $130

Item Description: $40.00 gift card
Estimated Value: $40.00
Donating Company: Blossoms
Starting Bid: $10

Item Description: $100.00 gift card
Estimated Value: $100.00
Donating Company: Budget Blinds
Starting Bid: $10

Item Description: $100.00 gift card
Estimated Value: $100.00
Donating Company: Budget Blinds
Starting Bid: $10

Raffle Prizes
$20 Giftcard to the Wharf Express
Private Salsa Dancing lessons with the Tallahassee Salsa Dancers
$10 Gift Certificate to Po Boys
WDP Poker Chips for Online Play provided by the Panhandle Poker League

Diana is currently creative director for Red Square Agency in Mobile, Alabama, but over the past 24 years, has worked many a gig all over the southeast. Some were better than others (have you ever been to Monroeville, Alabama?), a few don’t even exist anymore, but along the way, she has earned ADDY awards on the local, regional and national level, a CLIO, a couple of TELLYs and a CTIA Gold.

She’s created cool stuff for Blue Cross and Blue Shield of Alabama, Alltel, Hard Rock, Brookwood Hospital, and the University of Alabama (being an Auburn graduate didn’t stand in the way of good creative).

When she’s not making ads or judging them, she’s at home with her husband and two daughters. She’s insane about running long distances and cooking good food, perhaps to offset one another.

She would really like to meet the Barefoot Contessa one day.

AAFTallahassee Event Details:

Date: September 8th

Time: 6pm

Location: Tallahassee Conference Center North
Holiday Inn North
2725 Graves Road
Tallahassee, Florida 32303

Hotel Front Desk: 850-536-2000

Cost:

$25 non-members
$20 Members
$15 Students
$15 For all New Members. If you sign up for your annual membership at this event enjoy an extra discount.
(must have signed membership form and valid payment)

When: June 9, 2011 @ 6:30 p.m.
Where: Southwood House
Cost: $15 members / $25 potential members
RSVP: aaftallahassee@gmail.com
*There is an added $10 fee for at-the-door tickets

Thank you to this year’s sponsors!

About the Silver Medal

The American Advertising Federation’s Silver Medal Award was established in 1959 to recognize outstanding members of the Advertising community. This award is chosen by a panel of past Silver Medalists to honor an individual’s contribution in the advertising field who have been active in furthering the industry’s standards, in displaying creative excellence, and in demonstrating responsibility in areas of social concern. The first AAFT Silver Medal was awarded to Fellis Carnley in 1974. Annually, AAFT bestows this honor upon an outstanding member of the Tallahassee advertising community and is the club’s highest honor.