With more than two decades of industry experience and an entrepreneurial spirit, Sean Doughtie has made it his life’s work to grow the company he founded, The Taproot Agency, from the ground up. After leaving a comfortable position at a large firm in 2005, Sean set out to make something of his own. His philosophy was simple: Do business with honesty and integrity, and deliver great work with measurable results.

Sean is committed to the city of Tallahassee. He chose to be here and invest his business here even after being told that the only way to truly succeed was to move to a bigger market. He proved that idea wrong.

He has shown his devotion to Tallahassee by serving in various board and volunteer capacities, including Local Color, Bikers for Christ Motorcycle Ministries, Emergency Care Help Organization (ECHO), the Florida Chamber of Commerce and many others. Sean carefully selects his community involvement, as he considers it a significant responsibility and truly wants to make an impact.

Sean’s commitment to staffing his office with people rather than positions has fostered a positive, family-friendly work environment. By employing people who can work effectively and are passionate about what they do — and by knowing when to step aside to let those people perform at their best — Sean’s vision, drive and dedication to quality have grown the company from a small, digitally-focused design shop to a research-based behavior change agency.

Since Taproot’s founding over a dozen years ago, the company has received hundreds of awards and has established itself as a premier agency in Tallahassee, handling accounts with large non-profits, government agencies, and Fortune 250 companies. Sean’s unique leadership style and genuine interest in improving the community encapsulate his distinction as an outstanding member of the advertising industry.

Congratulations, Sean, on being recognized as our 39th recipient of the AAFT Silver Medal Award!

As an AAF Tallahassee member, this is your opportunity to recognize your peers in the advertising field for outstanding service and contribution to our creative industry. Your completed form below will be submitted to the Silver Medal Award Committee. This committee is comprised of former Silver Medal Award Winners. Through careful deliberation this committee will then make a recommendation to the AAFT Board for the Silver Medal Award Winner.

The winner will be honored at the American Advertising Awards on February 17, 2018 at the FSU Alumni Center. We suggest checking with your nominee to ensure they’ll be available to attend the event. The Silver Medal Winner receives two complimentary tickets to the Gala.

Silver Medal Award Nomination Criteria

–Contribution to His/Her Company – The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service

–Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.

–Contributions to the General Advancement of Advertising – The recipient must have worked to increase the stature and raise the standards of the advertising profession.

–Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.


History of the Silver Medal Award:

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, the AAF’s Ad Clubs bestow this honor upon outstanding members of the local advertising community. The award serves to enhance the image of advertising by recognizing a locally well-known person for his or her advertising and community involvement.

Past Silver Medal Award Recipients

2016 – Gil Ziffer
2015 – Gary Yordon
2014 – Cathy Schroeder
2013 – Charlie Belvin
2012 – Nick Waller
2011 – Jon Brown
2010 – Jerry Kidd
2009 – Ron Sachs
2008 ‐ Tom Tomasi
2007 ‐ Mike Vasilinda
2006 ‐ Tod Thomas
2005 ‐ Belinda Bininger
2004 ‐ Heather Johnson
2003 ‐ John Goodson
2002 ‐ Anna Johnson Riedel
2001 ‐ Rick Oppenheim
2000 ‐ Lee Ann Franceschi
1999 ‐ Richard Rice
1998 ‐ Karen Moore
1997 ‐ John Burns
1996 ‐ Tyler Wold
1995 ‐ Bob Carnley
1994 ‐ Maureen Thompson
1993 ‐ Frank Watson
1992 ‐ Gene Deckerhoff
1991 ‐ Duane Franceschi
1989 ‐ Judy Newsome
1988 ‐ Peter Mitchell
1987 ‐ Len Taliaferro
1986 ‐ John Evans
1985 ‐ Lynne Stephenson
1984 ‐ Don Keyes
1983 ‐ Chal Crowell
1980 ‐ Fellis Carnley
1979 ‐ Carol Ann Boydston
1978 ‐ Bill Boydston
1977 ‐ Susan Hove
1974 ‐ Fellis Carnley