Delivering the right message to the right person at the right time is the promise of programmatic media buying. Amy Auerbach from 22squared will discuss the digital disruption that created the need for programmatic buying and how advertisers both large and small are taking advantage the programmatic opportunity. We will discuss the technology and the application behind this automated media buying revolution and how to apply it your advertising campaigns.

WHEN: Thurs., Jan. 28th
TIME: 11:30 am-1:00 pm
WHERE: Hotel Duval

[SINGLEEVENT single_event_id=”jan-2016-luncheon-1-56996a67c0fd1″]

More Info on Amy Auerbach

Amy Auerbach is Group Media Director at 22squared in their Tampa office leading media planning for Publix, Everbank and OGX. She built her media career in New York City over the past 17 years as a digital native who evolved into integrated planning. Previously she worked at MetaVision Media leading planning for Nestlé Purina Pet Care Cat brands and at Mediacom she lead the digital media planning and buying for Audi of America including paid search, social, mobile/emerging media and inter-agency strategy planning. Past experience includes stints at agencies such as Euro RSCG, Media Contacts, and PHD on clients like Intel, Vonage, ING DIRECT, HBO, Chrysler and Discovery Communications. She is a co-founder of 212, New York online advertising club and served as Treasurer for three years. Amy also teaches media planning and analysis at Baruch College Zicklin School of Business Graduate Program. Previous to her advertising career, Amy worked in the non-profit sector. Amy holds a Master’s Degree in Psychology from University of North Florida.