The Sweet Sound of Audio Branding
presentation by
Yeosh Bendayan, Push Button Productions

Every business wants it, but few know how to get it – instant recognition.

The kind of recognition you get when you hear a slogan, some piece of music or even see a logo that brings a specific business to mind. Many businesses try to gain that kind of recognition, but more go about it in all the wrong ways.

The key to successful branding is the professional production of great audio branding like on-hold messages, radio spots or original music. Don’t spend your (or your client’s) hard-earned money on buying the best ad schedule for a message that slips into the background.

Yeosh will help us understand more about the facets and functions of audio branding:

  • How to promote your company with intentional and responsible use of audio stimuli within brand communication.
  • The science and mechanics behind audio branding.
  • To develop distinctive audio creative as part of multi-sensory brand communication.
  • How to make an impact with your audio with any budget.

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About Our Speaker

The year: 1983.  The place: Miami.

Isaac and Maria Bendayan, an adorable couple who had recently arrived in the States, were in for a surprise… they were expecting their fifth boy. Eventually, they would come to refer to him as their favorite mistake. They named him Yeosh.

Those around Yeosh knew from the start that he was mature for his age. As a child, he learned to give change before he could even count. The fact that four quarters equaled a dollar seemed to be in his genes. He also began driving at age 2, when he managed to crawl into a running car, put it in reverse and ram it into the neighbor’s house across the street. Not even famous Hollywood starlets make headlines about their reckless driving at that age! In elementary school, he was Captain of the Patrols, lead in the band, Fire Marshall Chief (whatever that means) and, fittingly, made the morning announcements. Man, what a geek.

Fast forward a few years to the quaint college town of Gainesville, Florida where Yeosh would work at legendary rock station, Rock104. There, he would meet his future business partner, Jon, and they began creating award-winning audio for local businesses and helping to increase the radio station’s sales numbers.

In 2006, the guys decided they’d like to actually make some money, so they started their own production company, Push Button Productions. Fast forward eight years and now the guys are running their audio branding empire. The base of operations moved to Orlando in 2008, and they now have the studios of their dreams along with a full music-production facility. The Push Button guys continue to work with the nation’s best ad agencies and in-house marketing departments to create memorable audio brands.