The American Advertising Federation’s Silver Medal Award was established in 1959 to recognize outstanding members of the Advertising community. This award is chosen by a panel of past Silver Medalists to honor an individual’s contribution in the advertising field who have been active in furthering the industry’s standards, in displaying creative excellence, and in demonstrating responsibility in areas of social concern. The first AAFT Silver Medal was awarded to Fellis Carnley in 1974. Annually, AAFT bestows this honor upon an outstanding member of the Tallahassee advertising community and is the club’s highest honor.

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The deadline to submit 2015 Silver Medal nominations is Wednesday, January 13, 2016.

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Silver Medal Award Criteria

A panel of judges from each local club selects Silver Medal recipients. Judges use the following criteria when making their selections:

  • Contribution to His/Her Company – The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service
  • Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.
  • Contributions to the General Advancement of Advertising – The recipient must have worked to increase the stature and raise the standards of the advertising profession.
  • Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.