JOB TITLE: Marketing/Communications Specialist
DEPARTMENT: Communications
GENERAL DESCRIPTION:
Responsible for developing and implementing multi-channel marketing plans (print, digital, social) primarily for FAIA’s for-profit arm, FAIA Member Services. To do this, employee analyzes the association’s members and potential members, creates different target audiences, writes promotional/marketing materials to appeal to those audiences, distributes those messages through complimentary channels, and tracks the results of the completed effort.
Reports to: Sue Ray, Communications Director
ESSENTIAL JOB FUNCTIONS:
These essential job functions are not to be construed as a complete statement of all duties performed. Employees may be required to perform other job related marginal duties as required.
- Works with communications director and FAIA Member Services director to create a strategic, multi-tiered marketing plan for FMS.
- Works with communications director and departments to come up with creative and innovative ways to market FAIA to potential agency and associate members.
- Implements multi-tier marketing campaigns/plans.
- Writes promotional materials and other content, with an emphasis on useful information as a way to provide value to members and promote loyalty to FAIA.
- Works with communications director and FMS Managing Director to develop quarterly e-newsletter.
- Regularly monitors Twitter, Facebook and other social media looking for ways to promote FAIA Member Services’ partners to FAIA’s followers.
- Looks for ways to incorporate FAIA Member Services partners into FAIA’s social media channels.
- Monitors FMS website to ensure it is current, to include new banners, populating the “Media Center” with partner news and information, etc.
- Responsible for soliciting advertising for FAIA’s Convention program. Handle advertising contracts and placement of ads in publications.
- Uses various analytics to measure performance of marketing plans and make suggestions for improving them.
- Assist with the association’s communication programs to enhance/maintain a positive image of independent agents, the association, and the insurance industry.
[These essential job functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related marginal duties as required.]
Knowledge, Skills, and Abilities:
- Knowledge of multi-tiered marketing/integrated communications efforts.
- Understanding of marketing techniques and tactics.
- Knowledge of Google analytics and other marketing measurement means, and the ability to gather and analyze that information.
- Demonstrated ability to write effective marketing material.
- Understanding of social media best practices and familiarity with social media management tools such as Hootsuite, Vertical Response.
- Ability to manage jobs from conception to completion.
- Knowledge of computers, peripherals, and related electronic publishing software.
- Understanding of search engine optimization principles.
- Ability to manage several tasks at once and to organize tasks in order to meet deadlines.
- Ability to establish and maintain effective working relationships.
- Ability to work under pressure.
- Imagination and creativity.
- Ability to work independently.
- Ability to meet deadlines.
- Research and organizational skills.
- Ability to learn and evolve as the association evolves.
- Ability to anticipate needs and update/add new skills in the technical field.
- Ability to gain timely knowledge of insurance terms.
Education and Experience:
- Degree in communications, marketing, public relations, media/communication studies, information/communication/technology or related field.
- Minimum 2 years’ experience.
(A comparable amount of training, education or experience may be considered for the above minimum qualifications.)
Licenses, Certifications, or Registrations:
- Valid Florida Driver License.
- Valid Social Security card.
Essential Physical Skills:
- Ability to operate a computer and other equipment used in graphic arts and communications.
- Ability to communicate effectively using speech, vision and hearing skills.
Environmental Conditions:
- Non-Smoking office environment.
- Some travel may be necessary.
Reasonable accommodation will be made for otherwise qualified individuals with disabilities.
To apply:
Please send resume, cover letter, and three writing samples to gwilliams@faia.com. Subject line should read: Marketing/Communications Specialist.