2017 Nonprofit Brand-A-Thon was a success!

Read about the event below:

Tallahassee Advertising Pros Give Back to Tallahassee Through Nonprofit Brand-A-Thon Event

American Advertising Federation of Tallahassee provides free communications services to local nonprofits in need

It was a full eight-hour day of brainstorming, writing, crafting and designing for a group of local advertising and communication professionals on Thursday who came together to serve three nonprofits in need of their help. They gathered at CoLab at the Pod at 7:45 a.m. to kick off a full day of service.

“One of our chapter’s goals is to give back to our community through creative public service, so it was natural for us to create the Nonprofit Brand-a-thon to fulfill that,” chapter President Giavona Williams said.

When the organization announced the event earlier this spring, they accumulated more than 20 applications from area nonprofits for the three open spots. Ultimately, the LeMoyne Center For The Visual Arts, Capital Area Healthy Start Coalition and Calhoun Liberty Community Outreach were selected.

“Nonprofits with small teams and tight budgets struggle to acquire the marketing materials they need to tell their story and really show their impact,” said Jessica Lowe-Minor, public service chair for American Advertising Federation of Tallahassee. “AAFT’s Brand-a-thon — and the amazing generosity of local creative professionals — helped three deserving nonprofits get a communications boost that will empower them to achieve even more for the communities they serve.”

Over the course of the day, volunteers crafted new marketing materials for LeMoyne Center for the Visual Arts; they designed a new website and logo for the Capital Area Healthy Start Coalition; and they crafted a new website, logo, and marketing materials for Calhoun Liberty Community Outreach. Williams described the overall feeling of the day as empowering and inspiring.

Overall, about $25,000 worth of work was done for this event for free, Williams said, helping the nonprofits almost immediately improve their effectiveness and their reach.  The club made no profit on the Brand-a-thon.

“After today, these three nonprofits that seek to improve our community can now do their jobs even better,” Williams said. “With such great outcomes, the Nonprofit Brand-a-thon will be a new annual event for the American Advertising Federation of Tallahassee.”



About Nonprofit Brand-A-Thon

AAFT’s Nonprofit Brand-a-thon is a one-day event, which will match three local nonprofits in need of a marketing makeover with talented designers, developers and PR professionals.

The creative teams — assembled from different local agencies as well as freelancers — will work together in a pro bono capacity to develop new digital and print materials for the participating nonprofits, equipping them with the marketing tools they need to attract greater community awareness and support for their cause.

Applications for both nonprofits and creative volunteers are now closed, but will reopen in May of 2018.

Questions should be directed to AAFT Public Service Chair Jessica Lowe-Minor loweje@tcc.fl.edu.


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