When is it best to use Public Relations, Advertising or Marketing principles? Dispel the confusion with seasoned professionals as they discuss the best use of each discipline, given some specific challenges we all have the possibility of facing in our jobs. What are the differences and similarities of each approach as they tackle challenges, and how can the disciplines work together for a successful outcome?
Join the discussion at our joint February monthly meeting with the Advertising Federation of Tallahassee and the Florida Public Relations Association Capital Chapter.
Terrie Ard, Moore Communications Group’s President
Stephanie Derzypolski, Tallahassee Memorial HealthCare’s Executive Director of Program Development
Mark Freid, Think Creative Inc.’s President
Staci Mellman, VISIT FLORIDA’s Associate Director of Brand
Moore Communications Group
As president, Terrie works on the strategic direction of the firm, including key initiatives, strategic partnerships, business development and major clients. With a passion for collaboration and culture building, Terrie oversees the firm’s account servicing and production teams. She brings to the role more than 18 years of marketing and business strategy experience in a range of industries including health care, education, workforce development, retail and agriculture. Terrie is a specialist in corporate positioning and branding with a keen focus on strategy and creativity. Her expertise includes crisis communications, communications strategy and hiring and retaining the best people. Prior to joining Moore Communications Group in 2000, Terrie led national marketing campaigns at the Florida Department of Agriculture. A graduate of Florida State University with a bachelor’s degree in communications, Terrie is Accredited in Public Relations (APR) and a Certified Public Relations Counselor (CPRC). She has been recognized as one of 850 Magazine’s “40 Under 40” and is a recipient of the Florida Public Relations Association Stanley Tait Award for Leadership.
Tallahassee Memorial HealthCare
As the Executive Director of Program Development at Tallahassee Memorial HealthCare, Stephanie is responsible for brand management, internal and external communication, crisis management, physician recruitment and, most recently, business development for the Neuroscience programs. Stephanie helped to spearhead the recent rebranding of Tallahassee Memorial HealthCare and TMH Physician Partners. Since an early age, Stephanie has had a passion for Tallahassee and for those less fortunate. She is involved in a variety of committees, boards and community groups that seek to provide for those in the community. Currently, Stephanie is a board member of the United Way of the Big Bend’s Young Philanthropy Circle and serves as a liaison between her church and the Florida Baptist Children’s Home Jones Cottage. Stephanie has also served on the board at ECHO and is a graduate of Leadership Tallahassee, Class 25. Stephanie and her husband Tom have two little boys, Thomas, age 6, and Grey, age 3.
Think Creative Inc.
Mark comes into the office every day with a single goal, to inspire the team to think creatively, work strategically and play nice (or else). He’s also in charge of convincing everyone that even the craziest ideas are worth considering, a skill he uses on team members and clients alike. Of all the things Mark does, the things he loves most are building teams, empowering individuals and helping clients find their souls… and increase their sales. Besides driving the Think Creative ship, Mark serves on the Executive Committee for the Holocaust Memorial Resource and Education Center, writes short stories, runs long races (Ironman-long) and directs the occasional award-winning documentary (TradingHatredForHope.com). Mark earned a Certificate of Leadership from Rollins College in 2012, graduated from the Crummer Management Program in 2011, from Leadership Orlando in 2010, and from Tulane University in none of your business. And he is currently participating in Leadership Winter Park. His favorite saying is, “Yes.” Followed by “Now let’s figure out how.”
Staci Mellman leads the development of integrated marketing initiatives as well as long-term strategic planning as Associate Director of Brand for VISIT FLORIDA, the state’s destination marketing organization. Since joining the VISIT FLORIDA team, Mellman has been an integral part of developing the organization’s 2020 strategic plan and evolving Florida’s brand advocacy platform, Share a Little Sunshine. With 12 years of experience in her field, Mellman is a seasoned creative marketer and event professional with a proven record of developing strategic marketing initiatives that increase awareness and brand value. Her work has resulted in national recognition on behalf of brands across disciplines including VISIT FLORIDA and PBS, as well as personal accolades including being named Tallahassee’s Top 20 under 40. She has an M.B.A from the Australian Graduate School of Management and a B.A in Sociology from The University of Texas at Austin.