THE 2018 SILVER MEDAL AWARD IS PRESENTED TO APRIL SALTER
April is a veteran communications strategist with extensive national and statewide experience developing creative, cutting-edge approaches to public relations and marketing challenges. In addition to being a leader in public relations and issues management, she is known as a top cause-related marketing expert.
April has spent more than a decade working to help save Rhinos all over the world and bring attention to the loss of this species because of poaching. She’s led numerous campaigns for the International Rhino Foundation and is widely known for helping the organization auction Rhino Poop, which generated thousands of dollars to support the cause.
Her work on the Emmy award winning Fifth Guy campaign is one of the reasons everyone now knows to wash your hands to avoid catching the flu.
Nowadays, you can find April in Mexico Beach helping lead efforts and initiatives to rebuild from the devastation caused by Hurricane Michael.
April founded her public relations firm in 1999 and in 2005, joined long-time colleague Peter Mitchell to create a new advertising and research company focused on behavior change. What started as a one-woman shop has grown into a premier communications agency with a client base representing some of the most prestigious businesses and organizations in Florida.
In the last three decades, April has built an extensive network of clients, developed numerous campaigns and today continues to serve as a trusted advisor, counselor, problem solver and creative force in our industry and state.
We are truly delighted to recognize April Salter as this year’s Silver Medal Award Recipient.
Congratulations, April, on being recognized as our 40th recipient of the AAFT Silver Medal Award!