AAFT Luncheon: Message Delivery

When is it best to use Public Relations, Advertising or Marketing principles? Dispel the confusion with seasoned professionals as they discuss the best use of each discipline, given some specific challenges we all have the possibility of facing in our jobs. What are the differences and similarities of each approach as they tackle challenges, and…

AAFT Luncheon: Programmatic Opportunity

Delivering the right message to the right person at the right time is the promise of programmatic media buying. Amy Auerbach from 22squared will discuss the digital disruption that created the need for programmatic buying and how advertisers both large and small are taking advantage the programmatic opportunity. We will discuss the technology and the application…

Call for 2015 Silver Medal Nominations

The American Advertising Federation’s Silver Medal Award was established in 1959 to recognize outstanding members of the Advertising community. This award is chosen by a panel of past Silver Medalists to honor an individual’s contribution in the advertising field who have been active in furthering the industry’s standards, in displaying creative excellence, and in demonstrating…

AAFT Luncheon: Purple Rock Scissors

Upstream in Digital Entropy Michael Parler (Vice President) and Jim Powell (Director of Technology) share experiences and insights from Purple, Rock, Scissors (PRPL), a fast-moving digital creative agency located in Orlando Florida. Learn about the DNA behind the scenes at PRPL, how it recruits digital talent, and how they tackle projects with a goal-driven approach.…

Creating at the Speed of Culture

As media channels multiply, how can you take advantage of a 24/7 world to create stories that make meaningful connections? Featured Guest Speakers Rusty Howard, EVP, Director of Digital An industry veteran, Rusty has worked for Mccann-Erickson, 22squared and served as CMO for an IT solutions company prior to joining The Zimmerman Agency. While at…

2015 American Advertising Award Winners

The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the…

October 29th AAFT Luncheon Speaker Series: Digital Strategy – Integrating Social, Mobile & Digital OOH

Digital Strategy: Integrating Social, Mobile & Digital OOH Sponsored by Aloft Hotel [SINGLEEVENT single_event_id=”october-luncheon-speaker-series-1-543459a157442″] Overview The Out-of-Home (OOH) industry is changing constantly, just as technology and data play an increasingly important role in consumers’ interaction with advertising.  Ian Dallimore, Director of Innovation + Digital Strategy for Lamar Outdoor Advertising, will discuss the use of relevant…