AAFT Luncheon: Purple Rock Scissors

Upstream in Digital Entropy Michael Parler (Vice President) and Jim Powell (Director of Technology) share experiences and insights from Purple, Rock, Scissors (PRPL), a fast-moving digital creative agency located in Orlando Florida. Learn about the DNA behind the scenes at PRPL, how it recruits digital talent, and how they tackle projects with a goal-driven approach.…

Creating at the Speed of Culture

As media channels multiply, how can you take advantage of a 24/7 world to create stories that make meaningful connections? Featured Guest Speakers Rusty Howard, EVP, Director of Digital An industry veteran, Rusty has worked for Mccann-Erickson, 22squared and served as CMO for an IT solutions company prior to joining The Zimmerman Agency. While at…

2015 American Advertising Award Winners

The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the…

October 29th AAFT Luncheon Speaker Series: Digital Strategy – Integrating Social, Mobile & Digital OOH

Digital Strategy: Integrating Social, Mobile & Digital OOH Sponsored by Aloft Hotel [SINGLEEVENT single_event_id=”october-luncheon-speaker-series-1-543459a157442″] Overview The Out-of-Home (OOH) industry is changing constantly, just as technology and data play an increasingly important role in consumers’ interaction with advertising.  Ian Dallimore, Director of Innovation + Digital Strategy for Lamar Outdoor Advertising, will discuss the use of relevant…

Job Opportunity: Marketing/Communication Specialist – FAIA

JOB TITLE: Marketing/Communications Specialist DEPARTMENT: Communications GENERAL DESCRIPTION: Responsible for developing and implementing multi-channel marketing plans (print, digital, social) primarily for FAIA’s for-profit arm, FAIA Member Services. To do this, employee analyzes the association’s members and potential members, creates different target audiences, writes promotional/marketing materials to appeal to those audiences, distributes those messages through complimentary…

AAF Announces Pizza Hut as 2015 NSAC Sponsor

WASHINGTON, D.C. – August 10, 2014 – This week, the American Advertising Federation (AAF) announced Pizza Hut as the 2015 sponsor of the National Student Advertising Competition (NSAC).  According to Oracle, annual spending power among millennials will have eclipsed that of the boomers by 2018. Their ever-increasing influence, coupled with their extensive first-hand knowledge of…